Is it crazy to think Atlanta general manager Thomas Dimitroff could win his third NFL Executive of the Year award months after having his in the front office?The new coaching staff has guided the to a 3-0 start, as Kyle Shanahan has transformed the ground attack and offensive lines from long-running competitive liabilities into strong points.Although under-the-radar free-agent pickups such as run-stuffer have paid immediate dividends on Dan Quinn's defense, the most important offseason acquisition has been first-round pick , who has the look of a difference-making edge rusher.Throw in third-round tailback , who Garrett Richards Jersey kept Week 3 breakout star on the bench for two weeks, and the impact from the Dimitroff-Scott Pioli draft cla s ranks with any in September.Beasley isn't the only greenhorn impre sing. Here is 's latest Rookie of the Year watch for Week 4:1. , quarterback: Gregg Rosenthal highlighted Mariota's overlooked Week Ian Kinsler Jersey 3 performance in this week's . Mariota threw for 367 yards and authored a perfect two-minute drill to give his team a chance to push the game into overtime, yet the postgame fallout centered on the . That's how lofty the expectations have risen for the NFL's most impre sive rookie.2. , wide receiver: and are widely viewed as two of the NFL's top-10 cornerbacks. Cooper has whipped them for over 100 yards in back-to-back weeks, a feat never accomplished by the likes of , and in their rookie seasons. Per Pro Football Focus, Cooper is averaging 2.59 . No other rookie receiver is averaging more than 1.0 yard per route run. (378) and Louis Lipps (337 Manuel Margot Jersey ) are the only rookies in history with more than Cooper's 290 receiving yards through three games.3. , pa s rusher: Through three weeks, Beasley looks as quick off the edge as any pa s rusher in the NFL. There will be several double-digit sack campaigns in his future -- perhaps as soon as this season.4. , cornerback: won Monday night's game as much as his arm. He picked , and -- steering clear of future lockdown cornerback Peters.5. , running back: has been one of the NFL's slowest running backs this season, averaging a paltry 1.1 yards per carry and 2.44 yards per touch. Abdullah, on the other hand, is generating 5.5 yards per touch with a pair of touchdowns. It's time for embattled play-caller Joe Lombardi to start leaning on Abdullah as his featured back.6. , cornerback: The NFL's has interceptions in two of three games, leaving the ' coaching staff with a "" once incumbent starter comes off the reserve/NFI list.7. , running back: Jones has Michel Baez Jersey top-10 talent at the position. The key to his OROY award chances will be overtaking as the ' lead back for the rest of the season.8. , kick returner: Lockett captured NFC Special Teams Player of the Month honors for returning a pair of kicks for touchdowns and leading the NFL in kickoff-return yardage. Coach Pete Carroll expects opponents to start giving his rookie -- the ultimate sign of respect for explosive kick returners.9. , quarterback: Winston can't get away with a 52.2 completion rate, but he makes up for it by striking down the field to allow his receivers a shot at contested catches. Winston's average length of completion is a league-leading 14.4 yards.10. , defensive end: The ' defense is allowing just 3.7 yards Franmil Reyes Jersey per carry this year after being trampled for 4.3 yards per carry in 2014. Anderson and fifth-round nose tackle are the biggest reasons for the improvement.Watch list:, , , , , , , , , , , , ,